For dental practices and DSOs
We run your ads and website. Our own software follows every call and form until the patient is booked and in the chair, on one screen for every location. Most agencies send you a report. We give you the login.
“I view monthly reports without really understanding what we're learning from it and what we're going to do differently next month.”
The agency says it brought in your new patients. The front desk isn't so sure. The report counts clicks and form fills and stops before anyone asks whether the patient booked, showed up or paid.
Meanwhile a typical practice buys its website from one company, call tracking from another, reviews from a third, email from a fourth, and a dashboard to stitch them together. Each bills monthly. None of them reads your schedule.
A DSO multiplies it. Locations run different practice management systems, budgets are split without knowing which ads bring patients, and every acquisition adds another vendor. Inside the 50+ practice DSO we work with, that was seven systems and no single view.
Each vendor answers for its own piece. Nobody answers for the patient.
The same screens our team works in every day. Your login is included, not an add-on.
Spend, leads, booked and came in for every channel, side by side, with what each patient who came in cost. So you know where the next dollar goes. Came in needs your practice management system connected.
Tracking numbers on your ads, website and Google profile. Every call is recorded with where it came from and whether it booked, so you can hear the new-patient calls that slipped away.
Every morning we check your ads and website, flag what slipped, like an ad wearing out or clicks not reaching the page, and draft the fix for you to approve.
Every practice side by side on one screen, so budget goes where chairs are open and what works at one location moves to the next.
Here's what that looks like at two real practices inside a 50+ practice DSO, and why the DSO is now rolling CareRM out to more of its practices.
Two practices, one agency report a month, and no way to tell which new patients the marketing had produced.
We filmed the doctors, the team and real patients. That footage became the video ads, and each practice's website was rebuilt to match.
The ads ran on Meta, and each appointment form showed which ad and page it came from. Activity on the two practices' request-appointment pages climbed within weeks.
When the campaign paused for a few weeks, the practice owner said the phones stopped ringing.
“The feeling in the office could feel the reduction in marketing spend.”
When the campaign came back, so did the calls.
“The phone's ringing so much, we gotta pull the dental assistant out of the operatory.”
It is not a count of visitors, bookings, patients or revenue.
"It felt busy" is where most marketing ends. CareRM is built so the next practice sees the calls, the bookings and the patients in the chair.
Read the full storyYou don't have a marketing department or a data person, and you shouldn't need either.
Family or specialty, we run the website, ads, calls and reviews. You get one screen that shows how each new patient found you.
Acquisitions add locations. CareRM adds growth inside them.
Each practice gets the same platform on the plan it needs. We compare them on one screen, move budget to the practices with open chairs, and carry what works at one to the rest.
One view for the practice owner, the regional manager and the CEO.
Not a fit if you want someone to run an ad account and send a monthly click report. If a channel is already producing profitable patients, we leave it alone.
No separate fee for the dashboard, hosting or reports. Each practice picks the plan it needs, from a secure website to a full growth program, and a DSO can mix plans across its locations.
Some agencies keep the ad account and strip the forms off your site on the way out. Here it is in writing before we start: the accounts are in your name, your data is exportable, and nothing is built to make us hard to leave.
Bring one practice or your whole DSO. In 30 minutes we look at what you spend, where your new patients come from and where your schedules have room.
Book my 30-minute walkthrough↗