Marketing ops
- Meta and Google Ads, with video from your real doctors and patients
- Your website, SEO, and AEO for Google and AI assistants
- Google Business Profile and reviews
- Funnels and conversion pages for each offer
Care Revenue Management owns the path from demand to the chair. Your agency stops at the lead and your practice management system starts at the appointment, so the ground between them is where new patient revenue goes missing.
Every vendor sends numbers. Spend, impressions, leads, cost per lead. None of it tells you why one location fills its schedule and another one two towns over cannot, or where next month's budget should go. The report shows up and the decision is still yours to guess at.
Every month someone should sit with your numbers and ask why one location converts and another does not, then move budget toward whatever is filling the schedule.
Answering that means pulling from the ad accounts, the phone lines, the website and every practice management system in the group. Inside the 50+ practice group we work in, that was seven different systems and no single view. The question gets asked. It rarely gets answered.
That is the job we take. The strategy stays yours. We execute it and bring back the numbers that make the next decision an informed one.
Built inside a working dental group.
Not a lab, not a deck. Dozens of locations, seven practice management systems, and no single view of what marketing produced.
Before we spend a dollar, we work out what a new patient is worth to each location: case value, lifetime value, capacity, and what a booked consult can afford to cost. If those numbers do not exist yet, we build them with you.
Meta video built from your real doctors, patients, and team. Google Ads where search intent earns it. A website, SEO, and AEO that make you the answer in Google and AI assistants, plus Google Business Profile and reviews, so the patient who looks you up finds a practice worth trusting.
Every call from your ads, website, and Google Business Profile is tracked and recorded, so you can hear which new-patient calls did not book. Forms and texts get a fast, consistent reply. A lead nobody answers is spend with no return.
Focused funnels turn interest into scheduled consults, with confirmation and follow-up so booked patients arrive. Your team receives each booking with its source attached, ready for your insurance and payment steps.
The standard is ad dollar to collected case. Today every lead, call, and booking is tied to its source. Next, a PMS connection carries each one through to shows, accepted treatment, and collections. We use what your systems already know; we do not check eligibility or file claims.
Start with one location or treatment. Set the baseline, prove the cycle there, then scale what works.
Trace my growthMost practices run them as separate worlds. The agency optimizes leads. The front desk handles scheduling, insurance, and payment. Nobody owns the handoff between them, and that is where new-patient revenue leaks. CareRM owns it.
We read what your PMS and revenue-cycle tools already know. We do not check eligibility, build estimates, or file claims. See each stage and what comes next
Not a roadmap slide. These run on CareRM engagements now, so a missed call or an unbooked consult becomes a fix, not an argument between the agency and the front desk.
Ad, website, funnel, response, and scheduling run as one accountable path.
Calls from ads, your website, and Google Business Profile are tracked and recorded, so you can see which ones did not book.
Forms, calls, and bookings are tied to the ad, page, or profile that produced them. Clicks are an input, not the result.
Measured across the two practices we piloted inside Bright Direction Dental, a 50+ practice dental service organization now scaling the engagement to more practices.
Web traffic is the first number that moved. It is not a claim of patient, production or revenue growth. Call and booking tracking is how we measure those next.
Changing partners should not cost you your history. You keep the vendor relationships, the data, and the reporting. Nothing here is built to make us hard to leave, and it is in writing before any engagement starts.
Bring us one location, treatment, or growth goal. If the value of a new patient is not on hand, that is the first thing we work out together.
Trace my growth↗