New4
Margaret Chen
Family · APFM lead
Qualified2
Robert Alvarez
Discharge planner · St. Joseph
Booked3
Eleanor Park
Consult Thu 2pm
Two referrals before 9 AM. One's ready to book. You'll see which.
CareRM is the AI-powered growth platform that answers every inquiry, qualifies the lead through the conversation, and pushes your new clients to WellSky. Even at 11 PM on a Sunday.
A home care inquiry isn't a contact form submission. It's a family member calling about a parent who can't stay home alone anymore. Usually from a hospital hallway or during a work meeting. Almost always shopping more than one agency in the same hour. The leads worth the most are the ones that expire fastest: the discharge-planner referral, the paid lead from a senior-living network. If the call goes to voicemail at 6 PM, the booking goes to whoever picks up at 6:01.
of home service inquiries arrive after standard business hours.
of callers who hit voicemail never call that business back.
more likely to qualify a lead when you respond within the first hour vs. waiting 24.
Industry research: Invoca; Housecall Pro; Harvard Business Review (Oldroyd / MIT).
Whether the inquiry lands at 9 AM or 11 PM, CareRM moves it forward without your team lifting a finger.
Phone, SMS, web form, fax, email, referral partner. Captured in seconds, attributed to the source.
TCPA consent and quiet hours are checked before any outbound. The family hears back in seconds.
Care needs, location, budget, timing. Gathered through the conversation, not a form wall.
When the lead qualifies, CareRM creates the client in WellSky. Idempotent. Audited. Reversible.
Two referrals before 9 AM. One's ready to book. You'll see which.
Replied in 4 seconds. TCPA consent and quiet hours confirmed in the same step.
When a lead qualifies, CareRM pushes them to WellSky. Idempotent. Audited. Reversible.
Every text, every voicemail, every email touches PHI. CareRM treats HIPAA and TCPA as architecture, not a checkbox. Per-contact consent. Per-vendor BAAs. A tamper-evident audit log on every action.
CareRM is built for WellSky-using home care, hospice, and assisted living agencies who are losing leads to after-hours calls, and who are tired of stitching together five tools that don't talk to each other. If you're a franchisee whose franchisor doesn't ship intake tooling, or an independent paying $30+ per lead with no follow-up engine, this is for you.
CareRM isn't a scheduling system, a back-office platform, or a tool for solo caregivers. We don't replace WellSky. We feed it. If that's not what you need, we'll be the first to tell you.